Thank you for applying
to the Jim Beam Cocktail Competition 2019!

 
All applications are currently under review.
Follow us on Facebook to be up to date on what happens next.
@JimBeamISL



What is different about the 2019 competition?

 
In 2020 the Jim Beam family and distillery are celebrating their 225 year anniversary
of making history. This means that the reward we have in store for the winner of the competition will be epic.

A strong theme and emphasis on creativity

 
This year´s theme is our beloved Iceland. You only need to make ONE drink. Your Jim Beam drink should clearly reflect what inspiration you drew from Iceland to bring your “Icelandic take on Jim Beam”.

Let your imagination run free, you can use licorice, skyr, birch, thyme, rhubarb, crowberry, etc. Anything that is or screams Iceland to you.

Just be crazy creative.

A wide array of judges

 
We are very happy that our collaboration with the Bartenders Club of Iceland continues and that we can count on their participation and valuable input.

For this year´s edition we will have amongst our judges a Brand Ambassador from Jim Beam. And because our Jim Beam fans are dear to us, 3 savvy Jim Beam followers on Facebook (@JimBeamISL) will be selected to participate, try your drinks and cast their vote.

After you have presented for the judges and they have tried your drinks, you are welcome to tell the followers about your process, inspiration and mix a few samples for them to try. Their vote will count as part of your final score.

So yeah… you need to up your game!

Knock our socks off!

 
15 bartenders will be selected to participate of the preliminary round on August 27th and August 28th, 2019. If you are selected as a semifinalist, our itinerant panel of judges will visit you at your workplace where you will have to prepare, mix and present your drink for them to try.

6 bartenders will be selected to participate of the final round on September 4th, 2019 at Út í Bláinn in Perlan. Only one will take the big reward home (drum beating) but all six finalists will be rewarded with special Jim Beam presents.

You will be judged for the quality of your drink as much as for your creativity, its visual appeal and your ability to think outside the box in creating a drink that truly draws inspiration from Iceland, its culture or nature.

It´s just one drink but it needs to be THE drink and it should knock our socks off.

Use at least 3cl of one or more of the Jim Beam family of products available in Iceland.
Your drink must contain at least 1 Icelandic ingredient or element.

Final tip!

 
We encourage you to be very creative in finding the ingredient that reflects your experience of Iceland and to really challenge us (and yourself) in finding an Icelandic ingredient that is something new, creative, surprising or that no one would have thought to combine that way.
BE YOURSELF, BE EMPOWERED

THIS IS YOUR JIM BEAM

GIVE US YOUR BEST TAKE

CREATE A DRINK THAT IS AN ODE TO ICELAND

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